Only Much Louder plays at the intersection of three elements - alternative culture, youth and brands. It focuses on reaching the youth market in India through high quality entertainment properties including music festivals, television and web-based content.

OML works with various brands in the country in conceptualising and executing their marketing and branding strategies aimed at the youth segment. Some of India’s pioneering music festivals such as NH7 Weekender and Invasion are promoted by OML. OML’s booking arm The Syndicate tours leading Indian and International artists in India, and have worked with artists such as Lady Gaga, David Guetta, Imogen Heap, Mumford & Sons, Jay Sean, Basement Jaxx, The Prodigy, Asian Dub Foundation, and Laura Marling in India.

OML’s production division Babble Fish has also produced television properties such as The Dewarists and MTV Sound Trippin’. OML’s digital arm runs NH7.in, the online hub of indie music and alternative culture in India.