Only Much Louder, India’s premier artist management company, live events and production company is proud to announce it’s partnership with leading digital entertainment consulting agency TAG Strategic. This partnership which was announced at Midem 2010 will see both organizations working together on business activities covering India, the USA and the UK.
Ted Cohen, founder and Managing Partner of TAG Strategic, commented, “We are very excited about working with OML. Since we first started our dialogue with Vijay Nair and his management team, it was clear to us that this was a business with great potential, run by a great management team, and perfectly positioned to benefit from the huge interest we have seen in the Indian music and entertainment marketplace. Working together, TAG and OML will develop major opportunities across a number of verticals, in particular using our collective experience and industry networks to help businesses desiring a significant presence in India.”
Vijay Nair, founder and CEO of Only Much Louder, one of India’s brightest entrepreneurs and a recent winner of the UK British Council Young Music Entrepreneur award, added, “For the last 8 years, we have focused on developing the independent music scene in India and built an organic, sustainable business spanning across various verticals. Expanding our reach to America and Europe has been the logical next step for us, and we couldn’t have asked for better partners than TAG Strategic. With their immense experience in the industry and our understanding of the music business in India, we hope to further develop the potential India has to be one of the major players in the global music business. We share Ted and Khalid’s passion in building a scalable business and continue defying trends and having fun, while we are at it.”
The negotiations forming the partnership were led by Ajay Nair, Director, Only Much Louder, and Khalid Amin, MD Europe, TAG Strategic.