Appy Fizz was the presenting sponsor of Bigg Boss and was looking at stand up comedians to highlight some of the main instances of the show. Sahil Shah & Sapan Verma created 4 videos for Appy Fizz talking about the various contestants of Bigg Boss, big fights, major relationships etc. The brand was able to extend its presence from television to digital platforms. Viewers of the videos participated in the contest plugged in the videos thereby increasing the number of people visiting Appy Fizz Bigg Boss's microsite
For the re-lauch of the Hyundai Grand i10, theh brand wanted to create a bank of memes made on comebacks. For the re-launch of the Hyundai GRand i10, OML produced 4 videos featuring Mallika Dua, Kaneez Surka, Vir Das, Cyrus Broacha, Amit Tandon, Rahul Dua, Vipul Goyal. Each video got at least 500,000 views and got 1000s of entry on their microsite
Comedy group All India Bakchod (AIB) rolled out its advertising wing, Vigyapanti and the first video this wing has made is for the popular dating App Truly Madly. The ‘Creep Qawwali’, AIB’s qawali about Facebook and real-life creeps was a laugh riot. A satirical social commentary with a message, AIB and Truly Madly capture the dilemmas of 'boy-browsing' perfectly.