Comedy group All India Bakchod (AIB) rolled out its advertising wing, Vigyapanti and the first video this wing has made is for the popular dating App Truly Madly. The ‘Creep Qawwali’, AIB’s qawali about Facebook and real-life creeps was a laugh riot. A satirical social commentary with a message, AIB and Truly Madly capture the dilemmas of 'boy-browsing' perfectly.
The Dewarists represents the Dewar’s brand ethos of ‘Live True’ by bringing together artists from India and around the world who have followed their passions and who live true to what they believe in. The Cannes Lion-winning TV series has seen four seasons, and The Dewarists Stage at the Bacardi NH7 Weekender is one of the biggest and most anticipated stages at the festival.
On Air with AIB was a topical news comedy show that aims to find comedy in tragedy. Hosted by AIB members, the show featured interviews, sketches and an examination of systemic issues that the country faces. AIB decoding current affairs and being funny on national television, all available anywhere anytime on the quick streaming services exclusively through the Hotstar app.
RedBull teamed up with OML to bring to life NH7 co-founder Arjun S Ravi’s beautiful take on the evolutionary history of western and alternative music in India called Standing By. This six episode documentary pays homage to the alternative music scene of yesteryears.
MTV Sound Trippin is a TV series featuring trailblazing music producer Sneha Khanwalkar who travels around the country collecting organic sounds from various places to create brand new songs. The show follows the talented producers as she creates a blend of music from these natively sourced sounds, interacting with local and folk musicians and creating amalgamated sonic landscapes.