Hyundai Comebackpedia

Hyundai, the country’s second-largest car manufacturer and the largest passenger car exporter launched the new version of the Grand i10  and wanted to spread the word about its ‘Comeback’! The brand partnered with popular comedians Cyrus Broacha, Vir Das, Mallika Dua, Amit Tandon, Vipul Goyal, Kaneez Surka and Rahul Dua, to launch a campaign “comepackpedia” that capitalized on the popularity of these artists and comedy amongst the youth. The campaign charted with 5 million + views across creator and brand social media channels.