Stirring Up Surrealism With Bombay Sapphire In Russia

BRAND

Bombay Sapphire

COUNTRY

Russia

region

Europe

Duration

2019 - 2020

SYNOPSIS

Bombay’s messaging of #StirCreativity is an invitation to everyone to unleash their creative side and to make art with a blank canvas – synonymous with the way the botanicals stir in the flavours to the gin.

Collaborating with Ellen Sheidlin personifies the statement ‘creativity can take you anywhere’. Also known as Sheidlina on Instagram, this well renowned and fearless artist brought life to the ‘Stir Creativity’ messaging of Bombay Sapphire through her thought-provoking and versatile creations. Her inspiring work has not only been appreciated by millions of fans from Russia but also art aficionados across the globe.

5 Million Views

All these views were on one platform, as the entire campaign was purely Instagram led.

2 Million Conversations

That's the population of Russia's 4th largest city! That's a lot of people we got talking.

17 Artworks Created

Our artists created 17 unique artworks incorporating the brand's messaging ‘stir creativity’.

With Bombay Sapphire’s #StirCreativity campaign - we collaborated with Russia’s finest digital artists to create bespoke art with the brand. Bombay’s messaging of #StirCreativity is an invitation to everyone to unleash their creative side and to make art with a blank canvas - synonymous with the way the botanicals stir in the flavours to the gin.

We worked with Sheidlina – one of Russia’s most celebrated and recognised digital artists. In collaboration with Bombay, she created a series of surrealist art, distributed through her Instagram. Bringing out the brand and its philosophy through subtle yet compelling colours, forms and visual artistry. Sheidlina then went on to bring some of her pieces of digital art to life by creating them in front of a live audience over 3 days. This was when Bombay Sapphire took over an art gallery in St. Petersburg.