One of India’s leading women’s fashion brands, ONLY and OML came together to put together a crazy night of partying and fun with ‘ONE NIGHT ONLY’. The first of its kind party saw Canadian electronic act DVBBS come down to India for this super exclusive party, open to only a few lucky girls. The “Tsunami” hitmakers played a set at a secret undisclosed location, presenting a perfect chance for you to look your best, let loose, and dance the night away.
Hosted by the winner of Femina Miss India 2007, Sarah-Jane Dias, the Canadian electronic duo were joined by some of the finest Indian electronic music maestros including the likes of Anish Sood, Dualist Inquiry and Nucleya. The night saw a perfect convergence of fashion and music, making this event an unforgettable experience for their guests.
12 Million Reach
Through ATL, BTL and digital platforms we reached out to a filtered audience that fell into the TG of the brand ONLY.
2,500 Sign Ups
Users submitted their interests, answered Q&As and took part in contests. Winners were selected via filtered RSVPs on Insider.in and got to attend the party held at an undisclosed location.
2,47,000 Brand Mentions
The overall campaign was marketing to increase brand mentions, generate conversations and was focussed on reaching out to the maximum number of people in the most organic manner.
One Night Only was hosted at an unknown location which was disclosed to only a selected few consumers who had no idea where they were headed to enjoy the best secret party of their life. Guests were treated to an all start lineup of Anish Sood, Nucleya and more!
India
Previously