Grey Goose
Israel
Middle East
2019 - 2020
OML and Grey Goose partnered with some of Israel’s most interesting celebrities to create the content series ‘Live a Day With’ where audiences get a vicarious look at the ‘behind the scenes’ persona of Israeli celebs
The essence of Grey Goose’s motto, #LiveVictoriously is to treat every big and small moment as if it’s worthy of celebration. To drive this message to the Israeli audience, within the realm of digital entertainment we worked with a cast of Israel’s most interesting celebs to create the ‘Live A Day With’ series.
In each of the episodes, the celebs weaved a story about their daily routine, giving the audiences a slice of their life and how celebration isn’t just about big momentous occasions but also the smaller moments that lead up to it, moments of friendship, camaraderie & small joys that are equally worth celebrating.
The series was designed as a 360-degree campaign with extensions on OTT platforms, social media, PR on primetime TV & an on-ground launch/screening event.
A prolific cast of Israeli celebrities featured in this series. The first episode featured actor and sports entrepreneur Oshri Cohen. Oshri played the role of ‘Joseph’ on BBC crime thriller Mc Mafia. The rest of the cast was made up of Actor Maor Schwitzer, blogger and architect Albert Escola, DJ Dalit Rechester & standup comedian Nelly Tagar.
The content was distributed on one of Israel’s biggest content distribution platforms Mako.
The audience got an intimate look at the life of the celebs; the motivations, conviction, and drives of the celebs, which helped the audience perceive the essence of the Live Victoriously message, thought the medium of their favorite celebrities.
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