We had the privilege of creating some stellar content for Martini, the legendary Italian vermouth brand in its home turf, Italy!
Being a brand that has been around for more than 150 years, Martini in Italy faces a very unique problem- The job at hand was to make Martini relevant again while retaining its rich heritage.
After brushing up our Italian and actually watching hours of content, we shortlisted and met some of the funniest comedy creators in Italy.