William Lawson's
Kenya
Africa
2020
We worked with William Lawson’s in Kenya to create the very first card game – The Highlander’s Big Deck! An outrageous truth and dare card game with a unique Highlander twist. We created this one-of-a-kind card game to embody the true Highlander spirit through specially tailored truth and dare suggestions with the intention to completely flip your party. Through a four part Instagram video series – the ‘Truth or Dare – Highlander Edition’ episodes, showcases this card game in action.
Within a span of two & a half weeks, we sold out the eCommerce stocks with the power of content!
And that's just the impact we made with one episode. More content is to follow, & quickly rake up views!
The Instagram episodes received a ton of positive comments and left viewers asking for more!
When William Lawson’s was looking for a content-to-commerce opportunity in Kenya to market the brand, 1862 identified the right creator to uphold it’s ‘No Rules, Great Scotch’ approach.
We launched the first of it’s kind card game for people to play at home & promote at-home consumption with ‘The Highlander’s Big Deck’. The cards involve Truth or Dare challenges, which can be purchased on e-commerce site Jumia.co.ke in a party package.
Traffic was driven to the website through one of Kenya’s biggest radio personalities & YouTuber Xtian Dela, with whom we shot a ‘Truth & Dare’ episode with two guests on the show.
The show involved performing the various truth & dare challenges from the deck of cards we created, with wild punishments meted out to those that refused to do either. The show brought out the bold, masculine & unconventional attitude of the brand to the Kenyan audience & generated a lot of buzz.
https://www.instagram.com/p/B-hZ7nLHn61/
https://www.instagram.com/p/B-mqtOWnxi8/
https://www.instagram.com/p/B-tieyrnbjD/
https://www.instagram.com/p/B-yn0-_nJ0D/
Xtian directed viewers to the webstore link through his content & drove traffic on the eCommerce platform during the lockdown, when the content was released. The content push helped sell over 250 bottles in about two & a half weeks since the launch.
He will continue to engage with his audiences in an Instagram Live format of the show, playing the game live to an audience with his celebrity friends & continue driving interest in playing the game while staying indoors & purchasing the party pack through eCommerce during the COVID lockdown.
Previously