Traffic was driven to the website through one of Kenya’s biggest radio personalities & YouTuber Xtian Dela, with whom we shot a ‘Truth & Dare’ episode with two guests on the show.
The show involved performing the various truth & dare challenges from the deck of cards we created, with wild punishments meted out to those that refused to do either. The show brought out the bold, masculine & unconventional attitude of the brand to the Kenyan audience & generated a lot of buzz.