5-Star ke Lolstars

Cadbury 5 Star is amongst the oldest and most loved youth brands in India. It is an irresistible combination of taste and texture! This novel concept in the chocolate world set a new revolution in the making of chocolates with the introduction of smooth milk chocolate, caramel and nougat.

OML partnered with 5 Star with the aspiration to make the brand synonymous with comedy as a genre. The solution to this involved providing an experience, influencing the audience and creating content. This resulted in the creation of “5 Star ke Lolstars” – a collaboration between 5 Star and over 30 top Indian comedians. Through this campaign, we did more than 70 stand-up comedy shows across 30 cities creating over 150 content pieces with the brand deeply integrated deeply within each of these. Furthermore, 5Star collaborated with Abish Mathew to create one of the biggest seasons of Son of Abish where the brand was carefully integrated into all episodes, thereby, delivering our core objective of 5 Stars’ association with comedy.