Breezer Vivid Shuffle is India’s Biggest Hip Hop Dance Festival that showcases and celebrates the best of hip-hop and street culture, by giving talent a national platform + bringing together the community to #LiveLifeInColour. Breezer and Only Much Louder came together to build on this frenzy by announcing the launch of the festival in 2017. Breezer Vivid Shuffle builds on Breezer’s commitment to support popular music culture and is the lead platform to take forward it’s ‘Live Life in Colour’ brand ethos to millennials through the ever evolving festival format.
The festival brings together the underground hip hop community along with the most celebrated talent in the space of music, dance battles, dance showcases, dance collabs beatboxing, rap & graffiti. This includes creators, independent artists and Bollywood’s most recognised youth icon – Varun Dhawan. With qualification rounds across tier 1 + tier 2 and international markets, workshops, afterparties and a grand finale – this festival now spans across 10 cities in India and 1 international destination every year!
11 Cities
With 17 Regional Rounds, 20+ After Parties and 40+ workshops across India.
7.2 Million+ Views
On video content hosted on micro-influencer's digital channels as well as community channels across the globe. With over 8 million impressions through dance, rap, graffiti, beatboxing and tutorial content across various social media platforms.
362,000+ Conversations
Through community focused content to drive conversations and exchange of knowledge.
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what people say
Varun Dhawan
Brand Ambassador, Breezer Vivid Shuffle
It feels amazing to have been part of India’s ultimate hip-hop dance platform for the third time. It’s crazy to see how Breezer Vivid Shuffle and the contestants keep upping their game with each year. There is so much talent out there which often goes unrecognised. This is a platform where they can express themselves and live their passion in colour, with their crazy and fun moves. Big shout-out to Breezer and OML and kudos to all the contestants once again!
Anshuman Goenka
Director of Marketing, Bacardi India Pvt Ltd
Through Breezer Vivid Shuffle, we have witnessed remarkable artists from across the country pushing the boundaries of their talent and the genre as a whole. They have become part of a disruptive movement that continues to experiment and set global standards within India, where the hip-hop culture has exploded in the last couple of years, with brands like Breezer rooting for rising stars. This season we are thrilled to announce that Breezer Vivid Shuffle is expanding its horizons with four more cities in India along with an international qualifier.