Levi's®
India
2017 - Present
For over 160 years, the Levi’s® brand has captured the imagination and loyalty of people all over the world. The brand has a longlasting history of authentic self-expression and of collaborating with artists to support a wide array of communities from Music to Art, to Sports and Lifestyle programs, to humanitarian efforts and philanthropy. Giving back is in the DNA of Levi’s® and with the Levi’s® Lounge we endeavor to create a center of culture in Mumbai and give back to you. The concept that had originated in the US in 2016 and made its way to Mumbai 2017, from the build to the day-to-day running of the venue is managed by OML, while we work with a carefully curated programming plan developed by OML, as well as working with promoters from various categories of entertainment to hosts nights at the Lounge. Creating a network of promoters and it’s audience to talk about different trends in the country.
A space with a semi-open format. On the ground floor we see, co-working space & a lounge area, a vinyl station, the Levi’s® Tailor Shop. And on the mezzanine, a huge clear performance space, Bar, and a recording studio.
With diverse Programming across genres & categories and a dedicated team that programs the entertainment and all cultural initiatives at the Lounge.
In 2019 Levi's Lounge has hosted over 100+ shows across genres such as Music, Art & Photography showcases, Workshops & Seminars, Comedy shows & Film screenings.
Previously