Levi’s® fans lined up in Dubai to celebrate the brand’s connection to street fashion. It was the denim icon’s second appearance at Sole DXB the Middle East’s premier footwear, fashion, and lifestyle fair. The annual event draws crowds in excess of 16,000, and serves as a one-of-a-kind platform for sneaker and streetwear fanatics to meet up, exchange ideas and see the latest styles. Playing a prominent role in the experience was the Levi’s® Tailor Shop. Having turned the Tailor Shop into a mainstay at several prominent cultural events in India over the years and managing the Levi’s® Lounge in Mumbai – which has a year-round Tailor Shop – OML took its partnership with Levi’s® to a new level at Sole DXB.
Since 1853, Levi’s® denim has served as a canvas for everyone from musicians to activists to hippies, adventurers, and fashionistas. From function to fashion, people have been customizing their Levi’s® for more than 145 years.
United Arab Emirates
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