NBA is the world’s largest enterprise for basketball with viewership’s across 100 countries. One of their primary entry avenues in India was through colleges, directly speaking to their target audience of young fans.
NBA Jam – 3 a-side basketball tournament which we took across the college campuses in India that ended in an epic electronic music night with India’s finest producers – Anish Sood, Dualist Inquiry and India’s biggest DJ – Nucleya
India 
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