Red Bull
India
2013 - Present
The concept was very simple: one very cool bus, with a stage on top of it, that tours through the country stopping at different cities for gigs. The first show was hosted in Mumbai on the 5th of October 2013 as an inaugural round of the Tour Bus and the event featured several famous Indian musicians and bands who more belted out some great music for the enthusiastic crowd.
While the international concept of the Tour bus was brought to India by the brand, OML helped Red Bull to build the bus itself as well as the curation of artists and touring schedule since its inception. The uniqueness about the Red Bull Tour Bus in India is that the bus was constructed ground-up. Whereas in other countries, readymade buses were purchased, and modifications were made to it.
The Red Bull Tour Bus has had shows in 35+ unique cities across all the regions in India reaching as far and wide to places like Jalandhar, Tiruchirapally, Gangtok & Surat where we can't imagine to see large scale shows!
There have been over 80 shows done across the country in since the bus started it's engine in 2013. One thing is for sure, the bus was always the headliner.
There have been over 130 unique artists programmed to perform on the Red Bull Tour Bus. This includes a mix of artists from different genres across different countries including bands like Hacktivisit, Houdini Dax, Underside, We Were Promised Jetpacks, etc.
We can confidently say that the bus has entertained over 3,35,000 people over 6 years who keep coming back for more.
Previously