Asmita Chattopadhyay | 22nd Jul, 2020
Brands | Content Creators | Entertainment
A 2 minute stay on Shenaz Treasury’s Instagram handle will give you a glimpse of her immensely fun and lively lifestlye, except that you wouldn’t stop at 2 minutes when you are on her channel. With content topics ranging from travels, inspirational videos, experiences and anecdotes, relationships and dating, along with fun memes around lockdown, it becomes impossible to disengage from this travel and lifestyle influencer.
An obvious choice for a campaign around celebrations, therefore, Shenaz set out, with a trail of videos and throwback photos, weaving words of wisdom in her free verses about living victoriously in style and swagger, for Grey Goose Vodka.
Live Victoriously stands for Celebrations of moments big and small, both milestone occasions, as well as smaller everyday instances that calls for a toast. Grey Goose’s aim, through all the celebratory moments, was to sustain the brand’s newly revived disposition of playfulness, style and swagger.
The luxury brand’s aspirational, yet accessible message was brought closer to consumers through well-fit and exuberant free verses by lifestyle influencer and content creator, Shenaz Treasury.
In a series of content pieces, shot at different occasions, to showcase various moments instances and situations, Shenaz establishes the various facets of Live Victoriously, raising a glass to all the positivity around her that is further elevated with delicious Grey Goose cocktails.
Shenaz created lively series of videos that covered her solo trip to Jaiselmer, life during lockdown during the global pandemic, and her birthday, professing throughout the importance of celebrating one’s own self.
"Always remember to stop and smell the flowers, Let small joys leave you feeling empowered, Or a sunset that makes you feel like you're in heaven, or enjoying a Grey Goose, with soda and a squeeze of lemon!" - Excerpt from Shenaz's verse
https://www.instagram.com/p/B_pFHTQJRX4/
https://www.instagram.com/p/CCgBJN_JQIO/
https://www.instagram.com/p/B94AIcupUSh/
https://www.instagram.com/p/B-E4Tk3JEjs/
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