You Got Chef’d by Dewar’s

In our search to find an authentic way to connect Dewar’s with its millennial audience, we chose to place the brand in content that this audience actually wants to consume.

In our search to find an authentic way to connect Dewar’s with its millennial audience, we chose to place the brand in content that this audience actually wants to consume. By embedding relatable occasions, fun banter among the chefs, ambassadors and their favourite content creators and teaching them fun recipes to try out at home, we managed to grab their attention and build a two-way communication with them through creator content. 

With Gobble, we created two seasons of five episodes each; keeping brand’s messaging of ‘Double Is Better’ at the core of each episode. The messaging came alive during the segments showcasing food & cocktail pairing, the chef and creator cook-offs and fun banter between them during the course of each episode. In the show, we also managed to celebrate unique  consumption occasions such as sports night, brunch & pool party and more such occasions.

The first season contributed to the whopping 61% increase in the product sales. Going beyond,  it also won prestigious awards like ‘Talent Track Award’ & ‘Indian Digital Media Award’ in the category of best branded content for a non-fiction web-series.