Pushkar Sarma | 28th Apr, 2020
In a first for the South Africa market, Grey Goose tapped into the culinary art scene through a partnership with Nti Ramaboa. A rare crossover between luxury influencer, chef, and restaurateur, Chef Nti (as she is popularly known) is one of the most celebrated figures in the business.
Her restaurant ‘Taste Kitchen by Chef Nti’ is regularly ranked as one of the top eateries in Johannesburg and services the upper echelon of culinary clientele.
Naturally amplifying the Grey Goose ‘Live Victoriously’ messaging, Chef Nti enhanced the campaign with cocktails & food pairing tips, stellar food & beverage photography and an effortless style quotient to boot.
Her friendly and outgoing personality is deeply appreciated by the large audiences that look up to her as a role model. Coming from humble beginnings, she was the perfect partner to exhibit the true meaning of celebrating the big and small moments in life.
We even partnered her with Maps Maponyane to do a little lockdown time cook-along video, creating excellent gourmet burgers with an elevated Grey Goose cocktail pairing.
"To Live Victoriously, be the secret ingredient! Live like you're the life of the party" - Chef Nti Ramaboa
https://www.instagram.com/p/B9jP4rrJrJ3/
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https://www.instagram.com/p/B8v3cfsJxDk/
Previously