Bacardi
United Arab Emirates
Middle East
2017 -2019
Bacardi helped nurture some of the hottest local musical acts in the UAE by supporting them with their global platform Bacardi House Party Sessions. Upcoming artists, Freek, Shebani, Jay Abo & CNR Mafia got a chance to records tracks, make music videos, perform live events like NH7 Weekender and work with local heavyweights Hollaphonic & Fadl, over 2 seasons of Bacardi’s flagship musical property in the UAE
UAE's population's 9 million
Or were they singing along?
of unabashed fun!
Along with Thailand, South Africa and India – we launched the #BacardiHousePartySessions (BHPS) in the UAE in 2017. Keeping’s Bacardi’s core objective of supporting local musicians – we collaborated with budding artists; Shebani, Jay Abo, CNR Mafia and Freek to create four music videos. Under the banner of #BHPS, the artists got to perform these new tracks at UAE’s iconic Soho Garden property.
In 2018 Bacardi decided to up the ante by inducting titans of the Middle East music scene – Hollaphonic & Fadl to the party. Six artists split up into 2 teams and collaborated to create 2 new tracks. Hollaphonic took the talented Shebani & Freek under their wing to produce electro dance-pop number ‘ Emotions’. Dubai rapper Fadl teamed up with Jay Abo and CNR Mafia to produce ‘Taking Control’- A track with a fusion of rock melody and rap.
We also flew down CNR Mafia & Jay Abo to the Bacardi NH7 Weekender in India for their first international festival performance. With the help of OML and Bacardi – the artists received invaluable studio time, production support for their music videos, collaboration opportunities, festival experience, and international exposure.
Previously