Doing this first track with UrboyTJ, and the resultant impact backed with our analytics and research on the countries, we were convinced that in order to truly impact Thailand and Vietnam’s popular culture, Hip hop was the best way forward to connect with Thai and Vietnamese millennials. This experience and research led to the creation of D15 Beats – Dewar’s first-ever digital property focused on music collaborations (between two artists) to help bring alive the messaging of Double Is Better.
In 2019, as part of D15 Beats platform in Thailand, we released our second music video with UrboyTJ and winner of The Rapper 2018, Maiyarap.
So far, D15 Beats has supported 6 collaborative tracks with a total of 125M+ views which continues to rise.
Thailand 
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