In 2018, Thailand witnessed the biggest comeback the Thai music industry has ever seen with the return of UrboyTJ. Fortunately for us, we were privileged to have been a part of that major comeback with Dewar’s. Can’t Bear, a collaboration with fellow rapper, Lazyloxy, became the biggest music video of the year – the music video raked in over 20 MILLION views in the first 30 days and is currently sitting snugly on the 100 MILLION views throne! Their collaboration on-screen helped bring alive the Dewar’s campaign of Double Is Better and was a stepping stone on what was to come in the future for Dewar’s.
UrboyTJ also started a UGC campaign on his Instagram channel – based on the ‘Double’ step that he did in the music video. The campaign garnered 1400+ entries from his fans with everyone trying to do the Double step while tagging Dewar’s in all their posts.
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