Bombay Sapphire
South Africa
Africa
2019, 2020
What happens when you decide to challenge 2 creative professionals who both create art but through different mediums? What happens when you get an artist and a bartender to collaborate and well, create art? You get #ArtTender!
For Bombay Sapphire’s Global #StirCreativity campaign in Africa, we decided to bring bartenders in the mix. Everyone loves a good drink, and going to bars is such an integral part of our social fabric, but we just don’t give them enough credit for being the ‘artists’ that they are. We decided to bring the best of both worlds together to exchange tools and mediums and truly #StirCreativity, not just with Art Supplies, but with one of the world’s best gin in the mix, too. Check out the whole series, discover some great artists and bartenders in South Africa and be inspired. Everyone has an artist hiding in them, and everyone can #StirCreativity
5 Artist and 5 Bartenders together created 5 Incredible Creative Cocktails and 5 Collaborative Art Pieces
Across 5 Episodes featuring recipes, art-collaborations a whole lot of creativity
South Africa's Creative Community joins the conversation by sharing art and helping their peers.
What happens when an artist is eased out of their comfort zone and challenged to flip the script on how they create? This is the test that Bombay Sapphire put to a group of South African creatives and bartenders for the Art-Tender Tool Swap Video Series, as part of the latest edition of the #StirCreativity campaign. #StirCreativity speaks to Bombay Sapphire’s innate character as a premium gin that brings out the creative in everyone – both complex and versatile – Bombay offers itself up as a blank canvas, literally inviting anyone to unleash their creativity in how they want to mix up a cocktail.
This first phase of the Art-Tender Tool Swap saw a group of young creatives – a visual artist, a fashion designer, and a commercial illustrator, engaging in an exchange with some of the country’s finest young bartenders, each tasked with using one another’s instruments to fashion an entirely new piece of art and a unique cocktail. The entire engagement was recorded into audiovisual vignettes – the Art-Tender Tool Swap video series, that will live online and on 10and5.
Distinctive, memorable and indisputably creative, each of the artworks and cocktails created by the bartenders and artists mirrored Bombay Sapphire’s versatility. The premium gin, with its balanced flavor profile, complexity and versatility is the perfect beverage for a variety of occasions and lends itself generously to a diverse range of serves.