Bacardi House Party Sessions: An Incubator Of Local Music Talent in the UAE

In 2018 Bacardi decided to up the ante by inducting titans of the Middle East music scene – Hollaphonic & Fadl to the party. Six artists split up into 2 teams and collaborated to create 2 new tracks. Hollaphonic took the talented Shebani & Freek under their wing to produce electro dance-pop number ‘ Emotions’.  Dubai rapper Fadl teamed up with Jay Abo and CNR Mafia to produce ‘Taking Control’- A track with a fusion of rock melody and rap.

We also flew down CNR Mafia & Jay Abo to the Bacardi NH7 Weekender in India for their first international festival performance. With the help of OML and Bacardi – the artists received invaluable studio time, production support for their music videos, collaboration opportunities, festival experience, and international exposure.