Bring On The Night with Eristoff Kenya

When Eristoff came back to us with a brief asking us to drive & seed the brand’s ‘Bring On The Night’ brand messaging in Kenya, it got us digging into researching the biggest entertainment passion point in the country – Music. We identified Rap as an area of interest for our target audience in Kenya and collaborated with the one of the biggest names in the industry – Khaligraph Jones to create the #BringOnTheNight campaign.

Khaligraph Jones a.k.a Papa Jones is an influential Kenyan rapper touted to have a rap flow as quick as Twista’s (American) or M.I (Nigerian). With a style so unique and a flow so flexible, Khaligraph cuts across the complexity of genres and eras with his music. With content releases in the peak of the ‘Play Kenyan Music’ movement, Khaligraph rode the wave of releases that aimed to put Kenyan music on the African & global map through his massive fanbase.