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Building A Platform for South African Music With Bacardi House Party Sessions

BRAND

Bacardi

COUNTRY

South Africa

region

Africa

Duration

2018 - 2020

SYNOPSIS

Bringing the biggest forces in pop culture under one roof – to collaborate, create & throw the best party around the block!

When Bacardi came up with the idea of the House Party Sessions, it was planned as a global campaign to be conducted in 5 regions across the world, where the brand championed music & built a landscape by providing the artists a platform to launch their music, both live on-ground & digitally.

The campaign began as an exclusive one-of-it’s kind party – bringing the biggest & top talent for one night of an up close & personal show in a private venue. Starting for the first time ever in South Africa in 2017, it grew over a period of 3 years to become an iconic platform that became a cultural frontrunner & a matter of prestige to be associated with for every established as well as up & coming artists in the country.

Here’s a brief overview on how we laid down the hottest tracks, threw the most lit parties & passed the beat down in Mzansi with SlikourOnLife!

332 Content Pieces

With over 10 artists to back up the platform, we hit a frequency of more than one post per day!

5 Million + Views

Video content published in over 5 types of formats, the viewers kept asking for more!

585,000 Conversations

Sustained through the year with innovative content that entertained audiences from all corners of SA.

Every musician in South Africa was looking out the next opportunity to be a part of this movement. Gigi Lamayne, Aeon Wolf headlined the first edition, followed by DJ Shimza, Nadia Nakai, DJ Speedsta & Frank Casino in 2018. The rest, as they say, is history.

We partnered with local music culture content champions SlikourOnLife, to recruit the top hip-hop talent in the market. Together, we curated the lineup that would scale up the Bacardi House Party Sessions (BHPS) platform.

The roster grew over time – artists that featured on support slots at these shows turned into potential influencers for the brand, embodying their motto of living in the moment – #DoWhatMovesYou.

Check out the roster & what we did with them below!

On The Gram

View this post on Instagram

Bacardi coming thru with the heat this 2018!!!!‼️‼️‼️ I hope you ready!!! keep it locked for all the info!! 🦄 #ComingSoon #bacardihousepartysessions

A post shared by BRAGGA (@nadianakai) on Jul 24, 2018 at 4:48am PDT

View this post on Instagram

You have been asking for it and here it is! The official video for "Yebo Mama" out now! Link in bio #BacardiHousePartySessions #DoWhatMovesYou #YeboMama

A post shared by KHUSTA🔆 (@heavykdrumboss) on Mar 19, 2019 at 4:59am PDT

Dj Speedsta ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಸೋಮವಾರ, ನವೆಂಬರ್ 20, 2017

Da L.E.S ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಮಂಗಳವಾರ, ಫೆಬ್ರವರಿ 26, 2019

Great content was born out of collaboration. Nadia Nakai’s 2018 release ‘Naa Mean’ featuring SA superstar Cassper Nyovest set the bar for Bacardi House Party Sessions in all senses – the style, the vibe, the attitude & the product.

2019 saw some fire releases coming from the newly christened ‘Bacardi 8’, ranging from trap/hip-hop club bangers, catchy summer party tunes & the year’s top ranked gqom/Afrohouse drops!

Video Gallery

https://www.youtube.com/watch?v=F6y2YkzYRi0

The collaborations continued, with an intimate ‘Live Sessions’ format to capture the tracks & the artists in their element.

Audiences got a slice of this with the video content & the artists encouraged them to experience the actual House Party Session on-ground, with shoutouts, callouts for #DoWhatMovesYou on social media comments that won viewers exclusive private invites to the event!

Video Gallery

https://www.youtube.com/watch?v=vSaDJo84dlg

Through the power of music and creator led marketing, we took Bacardi to the masses with content that set the #DoWhatMovesYou vibe.

To top things off, the entire lineup featured on the 2019 Bacardi Holiday Club edition, with three days of performances with over 40 artists performing at the scenic Welgelegen Manor, curated by Until Until.

That's how we wound up #BHPS - Only the hottest music, the coolest performances, the biggest parties & the grandest festival! Until next time, #DoWhatMovesYou

Photo gallery

what people say

Da Les

Rapper, Musician

"It's been such a wonderful journey leading up to the Bacardi House Party Sessions, to being in the studio with La Flame, making music videos, to this final jam at the Holiday Club! It's fresh energy everywhere, thank you so much for having me Bacardi!"

DJ Speedsta

Producer, Musician

"Thank you so much to the Bacardi team for making this happen, for everyone who came for the House Party Sessions & for supporting us all the way. The Combos are Communicating!"

Highlights

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