Championing The Alternative Comedy Scene In Lebanon

In 2017, Dewar’s Lebanon tasked us with creating digital content that brought alive their philosophy of #LiveTrue – highlighting stories of passion and success. For this task, we looked at the local comedy scene long and hard and identified local funny man Ghayd Chammas, aka ‘El 3ama’ to lead the charge `.

With Lebanon’s most influential satirist in our crosshairs, we went about developing the El 3ama Malla show, where we combined Dewar’s ask for creating a fun yet inspiring platform with Ghayd’s love for comedy & storytelling, to create the country’s first-ever digital comedy talk show – El 3ama Malla Show (translates to Dang What A Show!). Ghayd combines his sharp wit with a take no prisoners style of interviewing to expand the frontiers of the Lebanon’s digital comedy scene. 

The incredibly positive feedback from fans and the welcoming of such a fresh format in 2017 brought us to El 3ama Malla Show Season 2 in 2018. We scaled the format to a live taping ticketed show in front of a live audience which helped create a tangible and experiential space for Dewar’s to engage with their target audience. A first of it’s kind in Lebanon!

Over the 2 years the show has garnered critical appraise and shot Ghayd into digital superstardom. Today Ghayad sits on top of the pile and the El 3ama Malla show rests as a crowning achievement for both Dewar’s and Ghyd himself.