Kicking Off Congo’s First Creator Led Digital Campaign

The 2019 Africa Cup of Nations became the perfect occasion to launch content - tapping into the brand's passion point of sports/football, best enjoyed with a drink of William Lawson's! The hype continued in the weeks leading up to Christmas & the New Year, poking fun at the traps of the 'marriage season' that young bachelors could relate to.

The association helped establish William Lawson’s as a brand that stood out from its competitors because of it’s #NoRules attitude, the quality of it being a desirable whisky brand with Scottish origins.

The comedian joined us on-ground as well, for parties & trade events as a celebrity guest of honour, generating positive PR around the brand & keeping visibility for the product throughout the year.