Finding India’s next electronic music prodigy with Bacardi

In 2017, Bacardi wanted to build a property that would help identify and give break to independent musicians, who weren’t represented by a music label. We did a call out for upcoming musicians to share their top house party tracks and that is how we came across Ritviz.
While there were some online talent hunts out there, none as innovative and effective as the Bacardi House Party Sessions. The hunt, which was led by electronic music giant Nucleya, and amplified by AIB, led to some great finds in the Indian electronic scene. However, it was young Ritviz’s electro-bolly-dance hit Udd Gaye that made the country sit up and take notice of a different art form that had only existed in small pubs so far. Ritviz was the find of the search – and currently has more than 100 million views on his music releases