Dewar’s Personifies Edutainment In Russia

Cemented Dewar’s as the torchbearer of edutainment through Kseniya Sobchak’s informative and forthright YouTube show which is recognized for featuring famous individuals while discussing topical subjects with them. Dewar’s in Russia is positioned as an intelligent, mature and playful brand and focuses on creating content within the edutainment genre. Since Dewar’s is seamlessly integrated into such a show, the audience is urged to perceive Dewar’s as an intelligent and progressive brand; a brand that appeals to a personality that is always on the lookout to up their knowledge and skill set.