Dewar’s resonates well with a profound audience; individuals who are successful and are still on the lookout for more depth is everything they pursue. Therefore, a collaboration between Nikolai Solodnikov via his famous Talk Show ‘Esche Ne Pozner’ and Dewar’s was an effortless amalgamation of two very distinct yet uncompromising brands serving a common purpose.
Nikolai reviews books, chats with famous people from different genres and industries and brings out conversations and opinions to light which are usually not thought about or overlooked due to facts and reasoning. The brand stands out through these conversations via organic placements in the environment and consumption occasions, thereby, simply conveying who the Dewar’s consumer really is.
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