Audiences in Poland thoroughly enjoy digital chat shows and so we worked very closely with Tomasz Dzialowyr or ‘Gimper’, a famous YouTuber, entertainer, vlogger and gamer, on his famous talk show called ‘Lekko Nie Bedzie’. We collaborated with Gimper to develop formats on his chat show where guests are quizzed via games and conversation and their intelligence tested in a fun way.
Dewar’s and its messaging of #DoubleIsBetter was brought out via active product integrations uniquely with each guest, with the creator even strapping himself to a lie detector and interviewing himself in one episode to cleverly bring out the brand messaging in his own unique way.
We have achieved close to 400,000 conversations and 3 million views throughout the year.
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