Luxury comes naturally: spending a day with Kefilwe Mabote!

Kefilwe Mabote is one of South Africa’s most beloved and revered luxury influencers – often touted as the pioneer of the field itself. Regardless of whether she was the first, she is undoubtedly the best.

Kefilwe’s audience supports her every endeavor, from her work in fashion to her recent book launch. With a personality and drive like hers, the partnership with Grey Goose was but natural – she’s was the perfect voice to share the #LiveVictoriously message.

Adoring fans fawn over her every post, but for the first time ever, we took them behind the scenes to see how it all comes together for the perfect shot.

The brand first partnered with Kefilwe in 2019 for an influencer trip to Le Logis in France, the home of Grey Goose. After a fun, interactive and successful campaign, the brand was determined to work with her again, but this time OML would be the one to say how.

We decided to take her online audience behind the scenes of her life – pulling back to curtain on the Insta-worthy moments and sharing the more fun & candid scenes.

In the past 6 months, we have been a part of every big & small celebration in her life - from Christmas and NYE to her Birthday & book launch. Even as the world was on lockdown, Kefilwe kept her audience’s spirits up, sharing her at-home life to keep them entertained.