Is it Love or Friendship?

17 episodes with some of Poland’s top YouTubers in a fiction story that saw the perennial question of - ‘is it love or is it friendship?’ being answered with a glass of Martini.

23rd Apr, 2020

Przyjaźń czy Miłość – ‘Friendship or Love’ in Polish was a show we created with the Abstrachuje group and Martini. The ethos of the show was bringing alive the conversations that friends have with each other when they meet over a few drinks and how those conversations become advice – some genuine, some unsolicited. But through it all, friendship is highlighted in this situational comedy show that was released on YouTube through 2019 across 2 seasons and 17 episodes.

Exploring topics revolving around relationships, break-ups, hookups, friendship, true love and everything in between. The characters were unique and they came together to celebrate life’s small joys – like all friends do and so does Martini. Martini’s core messaging of ‘Celebration’ and ‘Friendship’ was showcased in a fun, engaging and relatable way with the brand being a seamless part of the show through its narrative and through its locations and imagery. The show garnered over 35K subscribers on YouTube with fans asking for topics to be covered as episodes.