Sidharth R | 25th Apr, 2020
Hailed by many as the “King of Comedy” in Africa, comedian Eric Omondi brought together the three most sought-after genres in Kenya – sports, comedy & music to create an entertaining narrative for whiskey brand William Lawson’s during the 2019 African Cup of Nations.
The year was a big one for Kenya, as they qualified for the AFCON tournament after a gap of over 17 years, and the national cheer was at an all-time high. Tapping into this sentiment, the “Harambe Stars” team got cheered on by the unbeatable duo of Eric & William Lawson’s!
As Kenyan men are known to bet big on sports, Eric pulled off some incredible bets of his own, with outrageous stunts involving him taking a dunk in a barrel of beer if the Harambe Stars lost the match!
As Kenya advanced from one match to the next, the decider matches were set with Tanzania & Uganda.
Eric continued with stunts #MyRulesMyLife style, by going all the way to staging a ‘kidnapping’ of Tanzanian artist Tanasha Donna in a ‘ransom’ prank to secure Kenya’s victory!
Check out some of the clips below to know how Highlander a true football fan can be!
https://www.instagram.com/p/BzINInvAHVG/?utm_source=ig_embed
https://www.instagram.com/p/BzNaIQrAO7W/?utm_source=ig_embed
https://www.instagram.com/p/By9zjhAARaQ/
https://www.instagram.com/p/BzinDlZgfmv/
https://www.instagram.com/p/BzY3RFZg4_Y/
https://www.instagram.com/p/BzWCMYHA36Y/
And that's how brand participated in the national narrative - celebrating each match & stage for Kenya's football team in the AFCON, driving it's core passion points of football, music, comedy through Eric's entertaining month long campaign. #MyRulesMyLife
Previously