Gazgolder is one of the top record labels in Russia with high viewership among Millennial audiences and varied content formats on their YouTube page. We collaborated with them on one of their most humorous and entertaining show formats called ‘Question Bron’. The show is designed in a way to make it highly engaging with the audience, it takes place in a restaurant where the audience, guests and hosts all sit together and chat. The audience asks the guests and hosts a series of bold provocative questions with the final loser of the show paying the bill for the entire restaurant. Guests on the show include notable personalities from the Russian hip hop and YouTube space. 2 of the 4 videos trended in the top #5 on Russian YouTube charts.
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