23rd Apr, 2020
Over the years, Hip Hop has evolved from a small scale genre in Thailand to being highly influential, inspiring offshoots of subcultures skateboarding, graffiti, street Art and streetwear.
Gavin.D and Og-anic are part of the new wave of young rappers in the Thailand Hip hop scene. Under D15 Beats, the rappers brought in one of the most sought-after hip hop producers in the country right now – Nino. This was the first time that all three of them were bringing together their creative juices to collaborate on a track that’s partly a lovelorn ballad with Thai and English verses sung by Og-anic and Gavin.D respectively. There was also a section where Nino jumped in to sing a few verses in Thai.
This was the first time that all three of them were bringing together their creative juices to collaborate on a track that’s partly a lovelorn ballad with Thai and English verses - another first for all three artists.
The music video received a lot of love from all their fans and swiftly rose up to #3 on the trending charts on the day of its release. Fans were talking about the uniqueness of this track and how despite a sad end to the video, the track inspired positivity through the relationships that you have with your friends and how they stand by you with unflinching support. The brand was embedded through D15 Beats props and Dewar’s bottles that fit seamlessly in the narrative of the video. The music video released on 30th January 2020 and has so far accumulated a whopping 9.2M+ views. This was a special track for all three musicians and the brand was thrilled to be a part of such an artistic collaboration.
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