Rapper Al James Was Big. But Bacardi Sessions Made Him Bigger

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Al James is a creative genius and Manila’s fastest growing hip hop musician ever! In just 3 years, Al James has created some of the best music that the industry has ever seen. He started out as a founder of one of Manila’s leading hip hop collectives, Baryo Berde Atbp, and has now grown to be one of the most popular and respected rappers in the country. Transitioning from underground to mainstream hip hop, Al James’s unique style breaks through the clutter and gives the audience a refreshing and energetic playlist to choose from. 

When we were looking to scout for talent that could resonate with what Bacardi Sessions wanted to accomplish within the Filipino music community, Al James was a name that absolutely stood out. Bacardi Sessions supported the making of his first track for 2020, Repeat, which took a cue from his passion for the arts and his personal struggle to make it big within a fast-growing industry. The music video was also inspired from the comments of his and Wil Dasovich’s fans on what moves them in their lives.