When you have two of the biggest artists from Russia and Albania come together to create a track that’s going to be in Russian and English – it’s definitely going to be a hit. Sayonara Boy, one of Russia’s biggest hip hop artists and Era Istrefi, Kosovar-Albanian singer and songwriter of the hit track ‘Bonbon’ came together to create an exclusive track and music video in collaboration with Bacardi.
In a fusion of both their styles, they created an upbeat groovy track that fused hip hop and lyrical pop. The futuristic music video seamlessly integrated Bacardi into the narrative of the video, creating a connection between Bacardi and the ‘Do What Moves You’ philosophy entrenching Bacardi in the Russian hip hop space.
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