Bacardi x Def Jam Records Polska

Mlode Wilki – launched in collaboration with Bacardi, Popkiller and Def Jam Records Polska. With Def Jam entering the Polish market, Bacardi collaborated with them to launch 12 upcoming hip hop artists in Poland under the 7th edition of Popkiller’s artist residency program called Mlode Wilki (Polish for ‘Young Wolves’). Shot in the beautiful seaside locales of Pula, Croatia – each of the 12 upcoming artists got their own music video along with a massive cypher featuring everyone. Mlode Wilki as a platform exemplified Bacardi’s philosophy of ‘Do What Moves You’ by involving interviews, podcasts and marketing collateral for their music videos – helping the 12 artists launch into the Polish hip hop world.

Shot in the beautiful seaside locales of Pula, Croatia - each of the 12 upcoming artists got their own music video along with a massive cypher featuring everyone.

The artists were hosted in a villa in Pula, Croatia where they were given music producers, sound engineers and a whole crew to shoot their videos. This collaborative effort resulted in 12 individual music videos, 4 cyphers and a host of content with interviews and podcasts – all done in a week. The platform has given wings to some stellar talent in the past and with Bacardi’s support – we garnered the highest ever numbers and exposure for the talent while staying true to the brand’s philosophy.