A 100M+ welcome that every artist comeback desires

In 2018, Thailand witnessed the biggest comeback the Thai music industry has ever seen with the return of UrboyTJ. Fortunately for us, we were privileged to have been a part of that major comeback with Dewar’s. Can’t Bear, a collaboration with fellow rapper, Lazyloxy, became the biggest music video of the year – the music video raked in over 20 MILLION views in the first 30 days and is currently sitting snugly on the 100 MILLION views throne! Their collaboration on-screen helped bring alive the Dewar’s campaign of Double Is Better and was a stepping stone on what was to come in the future for Dewar’s.

UrboyTJ also started a UGC campaign on his Instagram channel – based on the ‘Double’ step that he did in the music video. The campaign garnered 1400+ entries from his fans with everyone trying to do the Double step while tagging Dewar’s in all their posts.