Bacardi House Party Sessions: Identifying New Talent in South East Asia

Global alcohol brand Bacardi is always known to encourage and support a new wave of artists that influence the zeitgeist of pop culture in a country. In order to continue to do the same, but take it a few notches higher, in 2017 with our help Bacardi launched Bacardi House Party Sessions – a platform connecting Bacardi to music to create culturally relevant content taking it on-ground with live gigs. The campaign was activated in five countries including South Africa, India, UAE, Thailand and the Philippines. The overall campaign collaborated with 29 artists leading to 19 music videos, 38M views, and 1.2M+ conversations.

In Thailand, the impact of this was incredible as the brand experienced a 76.5% increase in positive sentiment for the brand. In Thailand, singer songwriters Billy Boy and Note P took on a challenge to identify artists in the country and gave them a platform to showcase their passion to a larger audience. The duo shortlisted 2 winners, Cut The Crab and Jazdrops.