A branded partnership was established with Poland's most beloved lifestyle creators - Beksy (Ola Nowak and Nadia Dlugosz) to create a series of humorous sketches with their focus on Martini’s friendship messaging
23rd Apr, 2020
Global Creator Network
In Poland, we collaborated with the #1 Female YouTube channel named ‘Beksy’ which comprises creators Ola Nowak & Nadia Dlugosz. The popular duo run a comedy sketch channel together, while also being extremely influential creator’s in their own right. They are known across Poland for their humorous and relatable content that touches a chord with their fans everywhere.
They included the product in their content in a fun and natural way and subtly educated consumers on how easy it is to make a cocktail with Fiero leaving viewers craving a cocktail of their own.
Martini collaborated with them at the start of the year to create a series of sketches and some supporting Instagram micro-content to create awareness for the newly launched variant of the vermouth brand – Martini Fiero. They included the product in their content in a fun and natural way and subtly educated consumers on how easy it is to make a cocktail with Fiero leaving viewers craving a cocktail of their own.
In the second half of the year, we focused on creating content around the New Year, one of the most celebrated holidays in Poland, for one of the brand’s sparkling wine variants – Asti. Beksy positioned Asti as the ultimate party starter in this fun sketch around what it would be like if people celebrated every day like it was New Year’s Eve.
Previously